Facebook Fan Page Content – 3 Simple Tips and then some…
So, you have added a Facebook fan page to your online marketing mix – Good For YOU!
There are a million and one blog posts about fan pages and content, but I still get the same question almost every day: “What should I post as my status update?” So, I’ve decided to add my own comments here.
My advice is simple:
1. Put yourself in your customer’s position. What would you like to hear from your company?
2. Pick your very favorite customer and write to them specifically as if you were engaging in a conversation at a networking meeting.
3. Have a general strategy, but be flexible. You need to be able to think on your feet. News gets old really fast these days and if your status update is days behind the actual event, no one will care.
The most successful Facebook fan pages are the ones that:
- engage their audience
- make each fan feel special
- don’t hard sell
- are clever, educational and/or funny
- visually appealing (include images and videos)
- have an inviting welcome tab
- respond to comments in a timely manner
- make it clear what the company is about (if you are selling brooms, cleverly stick with that subject)
- are personable
- add positive content
- provide a newsletter sign up
- have a good call to action
- have a coupon, give-away, offer deals
- are consistent with their content
- post on a regular basis
Please understand that a Facebook fan page is only one part of your online marketing mix. Learn how it fits in with the rest of your strategies in my next post…. !
About The Author
Birgit Olson
Other posts byBirgit Olson
Author his web sitehttp://focusedonyourbusiness.com
